Yesterday I had the privilege to share the ALIENATED creative development journey with a group of esteemed publishers (both digital and traditional) at the FutureBook Innovation Workshop.
I was showcasing and celebrating the idea of including the reader in the creative process, borrowing from both the Pixar way and the best-practices of Silicon Valley.
I wasn’t advocating creation-by-focus-group, but rather an iterative creative process of writing and rewriting with real-time, user feedback. With the beta-reader feedback for ALIENATED, some of it we (Matt Knight and I) took on board, and some of it we disregarded based on our own creative judgement.
It will be interesting to see if other creators and publishers expand on and take further the small steps we embarked on to rewrite ALIENATED.
The Bookseller magazine wrote about the session here: http://www.thebookseller.com/news/include-readers-creative-process-futurebook-hears.html